Publications planning. One size doesn’t fit all

Medical Content Team           September 21, 2021

All the hard effort of research and development may feel over now your new drug is ready to enter the market, but there is another essential piece of ‘R&D’ that needs some rigorous attention - your publications planning strategy.

How do you ensure the right level of information about your product reaches the right people in the right places, in the right format?

This places great pressure on pharma companies when there are a multitude of considerations to be taken into account.

Should a publication plan developed for a first-in-class drug be similar to one created for a new therapy entering a crowded treatment landscape?

When you’re developing a drug for an orphan disease do you apply the same publication and Med Comms tactics that you did with your ‘blockbuster’ anti-hypertensive drug?

What channels and method of delivery are appropriate when Med Comms is a dynamic and bustling field with an ever-expanding range of digital avenues for publishing information?

How do you ensure compliance in an era of increasing public and regulator appetites for raw data publication and commercial transparency, along with shifting regulations for meetings-related activities? (This is especially the case in busy therapeutic areas where new data, guidelines and attitudes can change swiftly over the course of a year.)

How Remedica can help

We are Remedica - a group of scientific and strategic experts in delivering multi-channel communications plans.

By combining our free-thinking, innovative mindset, and in-depth collaboration with clients, we develop ethically compliant, creative, individualized approaches - targeting the right activities to the right audiences using multiple data types and communications channels to ensure your product gets all the right attention it deserves.

Why not talk to us to see how together we can identify the right mix of activities for your product.

Contact Alejandro Potes for a consultation today at Alejandro.Potes@remedica.com