Short time, high standards with modular content
Content is at the core of our clients’ communication strategies: the wealth of information available to us and the extreme ease of access to this information mean that a pretty package alone simply won’t cut it when communicating to HCPs.
However, robust and scientifically grounded information typically reminds us of hefty books and articles packed with data and 10-panel figures. As a strategic medical communication agency, our key challenge is getting our clients’ voices heard loud and clear in an ever-crowded and fast-paced environment, so that they can deliver real change for patients.
At Remedica, our expert scientific teams contribute to both marketing and medical projects and have honed their ability to synergise these two functions.
We asked ourselves: how do we like to consume content? Buzzwords like bite-sized, visual, catchy all came to mind. Wouldn’t the physicians, nurses, surgeons, and patients that form our key audiences feel the same?
Our marketing experience led us to a new way of developing content, moving away from long, extensive pieces towards short, agile, easy-to-digest, modular assets that can be deployed rapidly and effectively across all platforms, and can greatly benefit Medical Affairs teams. Cross-functional collaboration is emerging as a more effective way for Big Pharma to move forward, and we both embrace and recommend this approach to our Medical clients from inception to production and implementation.
Remedica Content Team
Just as a captivating omnichannel marketing campaign ensures consistent messaging and leads to a clear, strong share of voice, this strategy also encourages adoption and fosters advocacy when applied to medical content.
The benefits are evident every step of the way: streamlined approval processes (green-light once, utilise at will) mean more time for our clients to refine their publication plans, pore over exciting data, or plan their next disease awareness campaign. Moreover, they know that when they have to move fast, they can do so without sacrificing quality.
Also, for once an innovative, effective solution doesn’t come with a scary price tag attached. The use of modular assets allows for a clever allocation of resources, ensuring that small budgets can go further, and larger budgets can be used to reach elusive audiences or to try something different. This enables our clients to be more ambitious – the ideal environment to hit upon the next big thing that could revolutionise modern medicine.
What has been our audiences’ reaction to this change?
After years of being bombarded with scientific and marketing content, trying to find time to keep up with the latest clinical developments while treating patients, their feedback has been extremely positive. From their perspective, modular assets are a way to learn about medical advances easily and rapidly, share news and interesting data with their colleagues, or pinpoint a topic that they would like to learn more about.
We, the writers, account directors, designers, and web developers also appreciate the advantages of this new way of working: not only are we excited to be at the forefront of medical communication, but we have the opportunity to disseminate scientific evidence more creatively, more widely, and more effectively – all while keeping our audiences and their patients in mind.
Our passion, rigour and scientific prowess still determines our output – the shape and form changes and adapts with time, but the essence remains untouched, providing the most effective means of reaching HCPs and informing decisions that improve patient outcomes.
